Export to domestic market "the most familiar unfamiliar market"

The advantages and disadvantages of OEM enterprises are as follows:

1. No product: the brand, core value, packaging and price of the product are all in a blank state.

2. No channel: the transitional enterprises basically have no distribution system in the domestic market.

3. No team: Foreign trade is key customer relationship management. There are very few foreign trade salesmen in an enterprise. To transform into the domestic market, the scale and team ability of the marketing team are completely different from the requirements of export. It can be said that the enterprise basically has no marketing team.

4. Inexperience: The word difference between export and domestic sales means a thousand miles. Domestic marketing needs to consider the market, consumers, competitors and products, prices, channels, communication, organization, team, management, etc. The experience of foreign trade is basically of no reference significance to domestic marketing.

5. Weak R&D: OEM's marketing mode is generally that customers provide product standards, and the enterprise's ability to develop new products is far from meeting the needs of the domestic market.

6. No system: The process of export is only the link of delivering products to distributors in the supply chain. Compared with domestic sales, which should take into account the whole supply chain system from product delivery to after-sales service and customer relationship management, export enterprises obviously lack the support of marketing system.

7. Don't know the consumers: I know almost nothing about the target consumers, purchasing needs, consumption minds, etc. of different regions and levels in the domestic market.

8. Don't know the market: five different levels of markets in China (from the first-class market such as Beijing to the provincial capitals. Prefecture-level cities, counties, towns, etc.) lack of understanding of channel forms, commercial formats, market characteristics, etc.

Export enterprises also have some advantages, which guarantee the success of domestic sales:

1. Stable manufacturing capacity: OEM enterprises have unique advantages in processing, manufacturing and product quality management, etc. Buyers focus on stable production capacity, stable quality, stable and low price, and I don't know how many times each year both parties audit the enterprises to have great advantages in the above aspects.

2. Stable quality management system: the survival and development of OEM enterprises largely depend on pragmatic and down-to-earth spirit, good factory management experience and cost control ability, which are the advantages that can't be underestimated in the process of turning to domestic sales.

3. Speed of life and death, quick response: OEM enterprises all know that once the order is signed, the scheduled shipping date means something to the enterprise. In any case, the shipping date can't be delayed. It's common practice to work overtime or even catch up with the goods all night. Therefore, enterprises have developed the ability of quick response and a very strong sense of time to ensure timely delivery, storage and transportation after entering the domestic market.

4. Experience and concept of customer service: Thoughts on how to stabilize big customers, how to improve the purchasing ratio of big customers, and how to maintain the relationship with big customers. OEM enterprises have developed good experience and awareness of customer relationship management for many years. Through cooperation and learning with major customers, enterprises have developed good business values, which is a good advantage compared with the domestic market which is not yet fully mature in business ethics.

5. Have good bank credit, supplier or outsourcing member credit: the financial problem of domestic marketing is the biggest problem, and it is an indisputable fact that few people will pay in time! At this time, strong financial strength and smooth financing channels are probably the key to success.

6. Start from scratch: a piece of white paper can draw the most beautiful picture.